Incentive trips, Employee rewards, Customer rewards,
Performance incentives, Travel rewards, Motivational trips,
Incentive vacations, Business travel incentives, Employee incentive programs, Customer incentive programs
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When and how to prepare for the return of face to face events such as incentive travel, conferences and product launches and why you need to do it sooner rather then later.
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It’s a no-brainer: incentive travel and loyalty marketing events will be back!
Online vs Offline Events. Why offline is more effective than online in creating brand loyalty.
The science behind why offline events are far more engaging then online events
At Motivforce R&D we are all doctors. Not the kind you turn to when somebody on a flight is having a heart attack (although we do get asked sometimes!). We are pretty useless at saving people. We probably could tell you though what the impact of such an incident would be on passenger satisfaction or how it affects the airline’s brand equity. This is useful when you work for a loyalty marketing company.
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Loyalty and incentive programs are powerful tools. Used effectively they can generate habitual behavioral loyalty, increase sales revenue, decrease customer churn, increase share of wallet and limit variety-seeking behavior. Many of these results have been empirically tested in academic research and in award winning case studies.
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When planning a destination for your incentive travel rewards program, a number of things must be considered to ensure its success. The question will be raised “How do I choose the correct destination for incentive travel reward?” This is where a professional incentive travel agency can assist by providing a wealth of knowledge and suitable options based on your program requirements budget and the target audience.
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Incentive travel has been seen as the ultimate incentive reward since the 1970's and 1980's when it really started to gain traction. The reason for its success is that it taps into our primal human nature, the adventure of travelling.
Humans have an adventure instinct to visit new places and to be able to do that as a reward is an incredibly enticing driver to achieve the required business outcome.
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Most loyalty marketers focus on rewarding customer or business partner behaviour. Yet, there is another important side to the loyalty coin and that is recognizing the performance of employees. There is a so-called profit chain that links employee motivation and behaviour with customer loyalty. We have witnessed an important shift when it comes to employee recognition programs; the focus is no longer on incentivizing individual employees, but on rewarding the performance of teams.
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The odds were certainly favourable for Motivforce’s latest Loyalty Leadership Forum which took place at the historic Jockey Club Rooms in Newmarket, Suffolk, home of British horseracing. Building on the unbridled success of previous Forums, the event provided an ideal opportunity for Motivforce’s loyalty experts to showcase the latest B2B loyalty trends and share their wisdom with clients and channel marketeers
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In our conversations with organizations that are assessing B2B loyalty and incentive programs, a number of negative perceptions inevitably surface.
Here are the top 5 myths about loyalty programs and our evidence as to why they simply aren’t true.
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In designing employee recognition programs, it is imperative to be very specific about the kind of behaviours that you want your associates to display (and get rewarded for). Many of our clients make the mistake of relating their incentives to broad and generic corporate values. Instead, the specs are important, as they make for easier and more transparent reward criteria. Also, do consider recognizing your operational managers. For many customer-facing employees, their supervisor, team leader or store manager is a role model who they look to for guidance on good practice.
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The going was definitely good for our EMEA Loyalty Leadership Forum - which took place at the historic Jockey Club Rooms in Newmarket, Suffolk, home of British horseracing, last month.
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